Great Idea at the Time: the Rise, Fall, and Curious Afterlife of the Great Books

Great Idea at the Time: the Rise, Fall, and Curious Afterlife of the Great Books

By: Beam, Alex

Price: $6.00

Quantity: 1 available

Book Condition: USED


Today the classics of the western canon, written by the proverbial "dead white men," are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion?

In "A Great Idea at the Time" Alex Beam explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age. Populated with memorable characters, "A Great Idea at the Time" will leave readers asking themselves: Have I read Lucretius's "De Rerum Natura" lately? If not, why not?

Title: Great Idea at the Time: the Rise, Fall, and Curious Afterlife of the Great Books

Author Name: Beam, Alex

Categories: Books on Books,

Publisher: 7/6/2012

ISBN Number: 1586484877

ISBN Number 13: 9781586484873

Binding: Hardcover

Book Condition: USED

Seller ID: 9781586484873

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